DraftKings

Each floor pairs a sunset color with a different view of Las Vegas: desert landscapes, casino gaming, performance culture, or sports terminology. Dimensional graphics make those ideas useful as orientation, from dice spelling “snake eyes” to slot-machine reels and an oversized royal flush. The most strategic brand setting is the casino pit, where gaming tables support real-world testing of DraftKings technology before opening into the café for larger social events. High-energy experiences are balanced by quieter neighborhoods and varied collaboration spaces. The workplace turns brand expression into a working resource—supporting product development, storytelling, and culture rather than treating identity as a layer applied after planning.

Hybrid rooms are configured so remote and in-person participants can contribute more equitably. Training rooms, patios, retail innovation areas, nursing suites, a barber shop, nail salon, and virtual putting green broaden support for a diverse workforce. From reception, an interactive diversity, equity, and inclusion wall leads toward learning and events; a motion sensor crowns each passerby in a mirror, reinforcing that anyone can wear the crown. These elements give Las Vegas energy a more durable purpose. The headquarters helps DraftKings test ideas, welcome different needs, and compete for talent through an experience that is expressive, useful, and inclusive at the same time.