Adobe

Adobe

San Jose, CA

Project Type

Experiential Design

Square Footage

690,000

Sector

Technology

Across Adobe’s 690,000-square-foot Founders Tower, IA turned experiential design into infrastructure for culture, navigation, and belonging. Responsive color, immersive installations, and community-sourced artwork help employees and visitors understand where they are, what Adobe stands for, and how individual creativity contributes to a global platform built around making ideas visible.

Color Creates a Living Beacon
A suspended sculpture anchors the central atrium, welcoming people from the connecting bridge and remaining visible across the campus towers. Solid-color and dichroic elements respond to the sun’s path, shifting from cool to warm and giving the building a recognizable point of orientation throughout the day.
Color continues vertically, with distinct gradients linking floors and supporting intuitive navigation across a workplace of significant scale. Guided by color psychology, the system helps people identify settings suited to different needs while reinforcing continuity from floor to floor. What begins as an artistic gesture also performs as wayfinding, making a complex tower easier to understand and use.

Creative Voices Shape the Tower
At the ground-floor entrance, the Adobe Experience Museum makes the company’s mission, products, values, and community impact accessible to employees, visitors, and the public. Angled panels and saturated gradients create an immersive introduction before the story expands through the tower.
IA drew from Adobe Stock and Behance, bringing work from the company’s creative network into the physical environment. Floor graphics interpret themes including nature, technology, beauty, and discovery through distinct visual languages. By inviting the broader Adobe community into the workplace narrative, the program moves beyond branded decoration. It turns the tower into an evolving platform for participation, recognition, and creative exchange.

Richelle Nolan

San Fransisco's Managing Director

Project Type

Experiential Design

Square Footage

690000

Market

Commercial

Across Adobe’s 690,000-square-foot Founders Tower, IA turned experiential design into infrastructure for culture, navigation, and belonging. Responsive color, immersive installations, and community-sourced artwork help employees and visitors understand where they are, what Adobe stands for, and how individual creativity contributes to a global platform built around making ideas visible.

Color Creates a Living Beacon
A suspended sculpture anchors the central atrium, welcoming people from the connecting bridge and remaining visible across the campus towers. Solid-color and dichroic elements respond to the sun’s path, shifting from cool to warm and giving the building a recognizable point of orientation throughout the day.
Color continues vertically, with distinct gradients linking floors and supporting intuitive navigation across a workplace of significant scale. Guided by color psychology, the system helps people identify settings suited to different needs while reinforcing continuity from floor to floor. What begins as an artistic gesture also performs as wayfinding, making a complex tower easier to understand and use.
Creative Voices Shape the Tower
At the ground-floor entrance, the Adobe Experience Museum makes the company’s mission, products, values, and community impact accessible to employees, visitors, and the public. Angled panels and saturated gradients create an immersive introduction before the story expands through the tower.
IA drew from Adobe Stock and Behance, bringing work from the company’s creative network into the physical environment. Floor graphics interpret themes including nature, technology, beauty, and discovery through distinct visual languages. By inviting the broader Adobe community into the workplace narrative, the program moves beyond branded decoration. It turns the tower into an evolving platform for participation, recognition, and creative exchange.

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